SEO part 2 : How can we benefit from Top Social Media Sites?

Majority of internet users are using social media sites for communicating with their friends and families. That is the original intend of social media in the first place. However as an internet marketer, we can always use it as a marketing media.
Today we will go through four top social media and discuss on how we can use it for our marketing advantages.

FaceBook
Facebook is one of the top “HOT” social media. In the recent survey, Facebook had officially surpassed Google in terms of time spend off all internet users in the United States. The beauty of Facebook, we can easily find and get connected to our friends and families. Facebook will recommend list of people who we might know. Once connected, all update and sharing will be broadcast to all members. Communication is just a click away.

So how can we utilize the Facebook for our marketing effort?

One quick way of benefiting from Facebook is through creating a special group for our niche. Every time we update the group, all the members will received the update.

Another marketing platform in Facebook is through a “page”. We can create a “page” for each of our niches. The “page” acts as a sales page, all copy writing techniques is also applicable here. Just remember, it is the only page that links between our potential customers and us. We need to do it correctly.

In addition, we can connect our blog to our Facebook. All blog update will be channeled to our Facebook page. There is no need to update the Facebook.

The potential of Facebook is so enormous, we just cannot run away from Facebook marketing.

MySpace
Prior to the popularity of Facebook, MySpace used to be one of the top social media. MySpace allows customization of profile and integration of features such and blogs, groups and bulletin. It provides infrastructure that centralizes all our marketing efforts. Over the years, somehow Myspace seems to be widely used by the entertainment industry. As a result lot of many musicians, bands and comedians use Myspace as a communication medium. Consequently, it allows the rise of independent bands by providing a platform that bypasses the big players in the industry.

So the question now, how can we use Myspace for our marketing purposes?

In Myspace we can send messages or make remarks. The messages and remarks will be visible to all our friends in the group. Apparently we can use this function to our advantage. We can broadcast our marketing messages from time to time. Like in any other efforts, use it with caution. Do not spam as people don’t like it for sure.

Twitter
Twitter is also known as micro-blogging. Through twitter, we can send out short message of 140 words or less at one time. It is extremely fast and powerful medium in sharing information especially through mobile devices.

Twitter is a practical and useful way of disseminating information to your group. All the messages will go directly to those who “follow” you. Since the message is fairly short, we need to use catchy words when tweeting. We can always apply blogging approach when using Twitter. The only different is the length of our messages.

Personally I’m not using Twitter due to time constrain. But I know marketers who successfully use Twitter as their main marketing medium.

Digg
Digg is a platform to share good information or breaking news. Discovering and sharing of good websites is the basis of Digg existence. Users can share all good websites by submitting the urls to Digg. The content can be anything.

Popularity of a site is measured from the numbers of vote it gets. Sites with high numbers of votes will be placed at the top. As a reward, more exposure will be given to the sites. In a simple term, we will get more traffic.

We can use Digg to promote our website. We can get good numbers of visitor once we manage to push our site to top. The question is, how can we make our site popular? The obvious method is to write good contents. Write for our visitors not for search engine.

As per its original intend, we can also use Digg to monitor new development in our niche. Information that we gather help us deciding our next move.

Conclusion
Social media can be used as one of our marketing tool. It simplifies our communication and provides an opportunity that we should leverage on. The key is to identify our needs and find the best social media that suit our needs.

Related posts:

1. SEO Part 3 : What is RSS feeds and how we can benefit from RSS
2. SEO part 1 : Proper SEO implementation
3. Article marketing Part 1 : Fundamental
4. Article marketing Part 2 : Keyword Research



One Response to “SEO part 2 : How can we benefit from Top Social Media Sites?”

1. Sandeep Mishra says:

   January 29, 2012 at 11:09 pm

   very nice……….