Tips for choosing a domain name

Selecting a right domain name can be tricky.  Especially if we intend to use the site for online marketing. There are few points that we should consider before we can decide which one to use. Here are 5 tips that can help you out in making your decision.

Include keywords

It is known that search engine tend to give some weight on keywords in a domain name while deciding the relevancy of a website. So as a marketer, we should use it as an opportunity. Just list out keywords that we are targeting.  5 to 10 keywords should be sufficient enough. Run through the list with your preferred registrar. Note down all available domains that contains our targeted keywords.  Once done,  just go through the list and decide the best domain for our use.

Side note, Godaddy offers bulk domain check. We can check all available domains in one go. But personally I don’t like Godaddy due to tons of ads and offers before I can register a domain. I just use Godaddy to check available domains, then register the domains with namecheap.

 

Only use com, net and org

If you are thinking of selling your website at a later date,  this tip is very important. Based on track records,  majority of “com” LTD tend to fetch higher price as compared to the other available extensions. So always give “com” a priority.  If you are planning for adsense or other affiliate business model,  then “net” and “org” are also a good option. Of course it does not really matter is we intend to use the website for non-commercial purposes.

 

Make it easy to remember

Make sure to consider the ease of remembering a domain name. Avoid wording that are difficult to spell and remember. Trendy words like “gamez” seems to be ok,  but it will confuse our users. In most cases,  users tend to type in “games” rather than “gamez”.  On the same note, majority of us also tend to type singular words, rather than plurals. Obviously selecting singular words have more merits.

 

Short and sweet

Shorter domain names are easy to remember. Choose a domain that is short and easy to remember, if they are still available.  Avoid hypen and numbers. Hypen and numbers will make our domain name more complex. Of course there are some exceptions to this. Some domain might require numbers as part of the keyword phrase.

 

Avoid Copyright Infringement

Avoid copyright infringement. Avoid all domains that contain copyright brands. This is very clear. Making a successful website involves lot of resources. We don’t want any legal hustle at a later date.  Most certainly, we might have to say good bye to all of our time and money we spend for the website.  All gone to waste.  It is better to target for keywords rather then brands.

Selecting domain name is not that difficult if we are clear on our objective. Try to follow the above tips.  It can surely simplify the process.

 

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